Case Solution Writers Should Focus on Harvard Business Review Cases
There are many reasons why SWOT Analysis of Businesses Writers should focus on HBR cases. Why not? If the business case exists, it can be used as a foundation for effective sales presentations and thus be very helpful to both the sales team and the speaker.
These types of presentations are invaluable because they make an excellent sales presentation in and of themselves. No matter what the nature of the business, a speaker is not speaking to someone who does not understand it and who therefore has no idea of how he or she can benefit from that business, nor of how they should talk about it.
The salespeople are not usually well versed in business ethics and so cannot tell if they are delivering an honest or ethical presentation. Yet, at the same time, they should also be prepared to be “sales people” and not sell based on the principles of good marketing, ethics, or good business.
They need to be able to navigate the waters of the marketplace and find the right business model that fits their needs, regardless of whether the logic they are using is based on the correct principles. They must be able to avoid the dangers of subliminal messaging, such as those from the Ivey Cases.
Therefore, a well-trained Case Solution Writer is a very valuable asset to the sales team. They will be in a position to help guide the salespeople and the speakers through a process of identifying their goals and objectives and help them determine the right type of solutions within the framework of the business.
It is not enough to tell leaders what they should do. They must also be made aware of the things that lead to success within the framework of the business.
If leaders are simply told about their existing missions and objectives, then they will lose focus and become less motivated. They need to know exactly what drives their focus and therefore be able to motivate their leaders.
These individuals may be leaders who are driven by a desire to create awareness. Leaders who have some appreciation for the power of advertising and how they can use it effectively may find themselves with the same interest as those who have a stronger interest in developing an effective relationship with their business associates. That’s the key.
Salespeople and speakers are in this industry because they want to make more money. They are not all there to get rich on autopilot.
In fact, most of them are there to make a lot of money and earn a great reputation for their clients. They are in it for the long haul.
Some may prefer to work from home or in the suburbs and may not understand the needs of the business. Others may work with an extremely high level of customer service. Still others may simply be salespeople who want to get paid quickly and not have to answer to anyone but themselves.
The bottom line is that HBR cases are critical to Case Solution Writers. Without these cases, leaders and salespeople will have a hard time talking about their businesses and will not have much hope of bringing in new business or increasing their incomes.